It's about Food and Wine...Simplified.
Get insights and direction from Mark Rodriguez, a respected industry professional with advanced experience on food and wine education and better ways of understanding of what the customer needs to earn long term customer retention.
Each project we enter is based on individual customer needs .
Contact me on the website or send me a text and we'll start the conversation on how we can help you move your business ahead.
HIGH IMPACT RESULTS Using Fact based education, Relevant market intelligence and Business Strategies to increase both sales Revenue and customer retention
Meet Mark Rodriguez
I've been in the food and wine industry all my life. Raised in a family that has been in the grocery, farming and restaurant business for 5 generations going back to the mid 1940's, I've built restaurants, been a chef owner, been a featured chef in many events across the country and been privileged to cooked at the James Beard House. I've directed food and wine educational programs on a national scope and been a sales executive for some of the most prestigious wine companies in the world. Simplify Food and Wine was created to support and consult the Industry by sharing some of the insights and strategies learned over a long and successful career.
Consulting services for the Food and Wine Industry
Introducing the Simplify Food and Wine Series
Uncomplicated, insightful and clear demonstration regarding the food and wines featured, all in a relaxed and fun environment. You'll learn about recipes that you can replicate at home and share with your friends and family. A focus on Florida grown local produced foods and insights on wines from from producers and regions we've been privileged to traveled and know.
Fact Based Wine and Food Education
Learn why we taste what we taste and how that adds up to a better customer experience. Adapting Tim Hanni's (CWE, MW) ground breaking work in food and wine reactions, we'll share how sweet, salty, bitter and umami flavors change your palate and how they react with the wines ( and other beverages) you taste. We'll use a live food and wine tasting to illustrate predictive outcomes to those food and wine combinations. You'll learn why most food pairings can be an illusion, how to identify super tasters and how to use prescriptive rather than descriptive selling. Learn the right questions to ask your customer to understand what they really want.
Food and Wine Menu Strategies
Learn how to leverage your buying and set pricing to sell. We can show you how to build a balanced, progressive wine list by varietal, region and flavor profile that will increase sales and make every sales person able to credibly discuss what is on the menu. We'll help you discover why authenticity and a good story works and why third party recommendations can increase your sales. Find if your menus show true individuality in a sea of 'me too' offerings. We can position your wine and food lists to sell the items you want to sell more quickly and at better profit while you still show your customer value.
Experienced out of the box thinking and fact based wine and food intelligence that will grow your business.
We've been there and done that in both the Food and Wine Industry for over 4 decades. We have the experience, connections, colleagues and strategies that can help you be more successful. We've seen the wins, seen the losses and understand what to and what not to do our as our industry evolves and we gain better understanding of what the customer wants and how to deliver it to them.
Inside industry information, Wine and Food stories and Valuable Insights
What colleagues and customers say:
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”Mark Rodriguez is both a trusted colleague and great friend for life. I have known Mark and his family for MANY years and admire his work ethic, integrity and responsibility.
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Weekly Blogs on Wine, Food, Stories, Insights and Inside the Industry Information.
